Digital Media Specialist Remote from Las Vegas, NV

https://encorewellness.com/virtual-fitness-classes-for-seniors-at-home-exercises/

Encore Wellness is seeking a passionate Digital Media Specialist who shares our passion with improving the lives of the older adult population through fun and fitness. This position plays a key role in enhancing our brand visibility, driving customer engagement, and contributing to the overall success of the Wellness Everywhere platform. You will positively impact the lives of our members, by helping to create digital content that guides their journey towards a better, healthier lifestyle.

*This position will work remotely, but candidate must live in Las Vegas, NV*

Major Duties and Responsibilities:

• Develop and execute strategies for effective virtual programming to enhance brand awareness and drive customer engagement.
• Create compelling, visually appealing, and relevant content for virtual platforms, ensuring alignment with brand guidelines and messaging.

• Manage social media accounts; plan and manage schedule posts across social media platforms, oversee and coordinate scheduling of online events, manages advertising campaigns, maintain audience engagement and interaction, monitor audience feedback.

• Collaborate with cross-functional teams to align digital media efforts with overall business goals.
• Demonstrates goal-directed behavior.
• Demonstrates good communication habits to include listening, professionalism, and appropriate follow-up with all vendors and team members.
• Foster a sense of community through online forums or discussions; encourage and facilitate participant interaction during virtual events.
• Develop and execute comprehensive digital marketing plans; identify target audiences and tailor campaigns accordingly.
• Analyze and report on applicable metrics; track and analyze key performance indicators for digital media efforts; generate regular reports to assess the effectiveness of strategies.
• Stay updated on industry trends; implement innovative approaches to maintain a competitive edge.
• Create and maintain a positive online brand image; showcase the organization's values and commitment through online interactions.
• Other duties as assigned.

Qualifications:

• Bachelor Degree in Digital Media, Communications or related field.
• Strong understanding of digital platforms, social media, etc.
• Proficient in using Adobe Creative Suite, Adobe Premiere, Illustrator, After Effects, and Canva
• Creative mindset with the ability to generate innovative ideas for content.
• Highly organized, able to manage multiple projects simultaneously, and meet deadlines.
• Self-motivated; ability to work independently to achieve objectives.
• Passion for wellness and a commitment to promoting a healthy lifestyle.
• While working from home, the Digital Media Specialistmust have a clean, organized, and dedicated workspace to be able to dedicate their full time and attention to their work, during their scheduled working hours; the environment must be distraction free.

Benefits:

• Three weeks PTO the first two years; four weeks beginning third year
• Health benefits offered the 1st of the month, following 60 days
• Company paid Basic Life and AD&D Insurance
• 401k (Traditional & Roth Options), following 90 days
• Paid Holidays, including one for your Birthday!
• Competitive pay, depending on experience
• Monday Friday schedule, no weekends