We are looking for a talented Digital Marketing Specialist to join our team! In this role, you will research and analyze market trends, with a focus on developing data-driven strategies to improve brand visibility and drive growth. You'll manage SEO, blog content, digital advertising campaigns, and track their performance using analytics tools to deliver actionable insights.

Responsibilities:

• Conduct comprehensive research on market trends, customer behavior, and competitor strategies.
• Perform SEO audits and implement strategies to enhance search engine rankings and organic traffic.
• Plan, write, and optimize blog content and other digital assets.
• Analyze key performance metrics from Google Analytics, social media platforms, and advertising campaigns to identify areas for improvement.
• Test, optimize, and report on digital marketing campaigns, focusing on conversions, website traffic, and engagement rates.
• Translate complex data sets into easy-to-understand reports, including graphs, tables, and actionable recommendations.
• Track and measure the ROI of online advertising campaigns across platforms, ensuring optimal performance.
• Collaborate with cross-functional teams to develop and execute innovative marketing campaigns.
• Keep up-to-date with digital marketing trends, tools, and best practices.

Qualifications:

• Proven experience in digital marketing with a strong focus on market research and SEO.
• Hands-on experience with Google Analytics, Google Ads, and other media advertising platforms.
• Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable recommendations.
• Strong writing skills with experience in creating engaging blog content.
• Familiarity with industry trends and regulatory requirements.
• Ability to work both independently and collaboratively within a team.
• Strong communication and presentation skills.

We are committed to building a company and a community where people thrive by being themselves and are inspired to do their best work every day. We embrace and celebrate diversity. Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Should you need assistance applying because of a disability, please respond to the recruiter with your accommodation request.