Position Overview: We are seeking a skilled and motivated Digital Marketing Professional with a strong specialization in SEO, YouTube Ads, geo-targeting, and geo-fencing. The ideal candidate will possess a deep understanding of digital marketing strategies and be adept at leveraging these techniques to drive targeted traffic, enhance online visibility, and optimize campaign performance.

Key Responsibilities:

• SEO Strategy and Implementation:
• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive traffic to our website.
• Conduct keyword research, on-page optimization, and technical SEO audits to ensure website performance and compliance with search engine algorithms.
• Monitor and analyze SEO metrics and adjust strategies based on performance data and industry trends.
• YouTube Ads Management:
• Create and manage YouTube advertising campaigns to maximize reach, engagement, and conversions.
• Design compelling video ad content and utilize YouTube’s targeting options to reach specific audiences.
• Analyze campaign performance metrics, optimize ad spend, and report on ROI and KPIs.
• Geo-Targeting and Geo-Fencing:
• Implement and manage geo-targeting strategies to deliver personalized and location-specific marketing messages.
• Develop and execute geo-fencing campaigns to engage users based on their physical location and proximity to business locations or events.
• Track and analyze the effectiveness of geo-targeted and geo-fencing campaigns, adjusting strategies as needed.
• Data Analysis and Reporting:
• Utilize analytics tools to track and measure the effectiveness of SEO, YouTube Ads, and geo-targeting campaigns.
• Prepare and present regular performance reports with actionable insights and recommendations for improvement.
• Stay updated with industry trends and advancements to keep strategies current and effective.
• Collaboration and Strategy Development:
• Work closely with the marketing team to align SEO, YouTube Ads, and geo-targeting efforts with broader marketing objectives.
• Collaborate with content creators, designers, and developers to ensure cohesive and effective campaign execution.
• Contribute to the development of integrated digital marketing strategies that leverage multiple channels.

Job Types: Full-time, Part-time

Pay: $15.00 - $18.00 per hour

Benefits:

• Flexible schedule

Schedule:

• 4 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Carmel, IN 46032 (Required)

Ability to Relocate:

• Carmel, IN 46032: Relocate before starting work (Required)

Work Location: In person